Discover a wardrobe that not only enhances your style but also supports sustainability. Our locally sourced materials and eco-friendly practices redefine fashion for a greener tomorrow.

We aspired to change the way women perceive dressing and shopping during and after pregnancy. Our philosophy is simple but revolutionary - invest in a select few, comfortable, and high-quality pieces that you'd love to wear even when you're not pregnant. This shift in mindset is at the core of Belly Button's essence.

Say goodbye to mass production! At Belly Button, we keep it exclusive with limited in-store stock and made-to-order pieces. Each garment is crafted with precision, ensuring a unique touch to your wardrobe. Experience the joy of anticipation as we make your Belly Button garment to order. Our two-week wait ensures that every piece is crafted to perfection, just for you.

Recycle, redeem, and refresh your wardrobe! Enjoy a 20% discount on your next purchase when you trade in your preloved Belly Button products. It's not just a discount; it's a step towards a greener and more stylish tomorrow.